ZIP recently researched water quality and distribution in the U.S. as well as the home filtration market. As you may know, the U.S. has one of the world’s most comprehensive municipal water systems in the world, and we, as Americans, have become accustomed to the idea that an abundant supply of clean and safe water comes out of our taps 24/7 nearly for free.

For people living today, this is the first time we are experiencing a David and Goliath story of such magnitude and devastation. In order to grasp at the power of nature in this story, let’s first look at the size of our protagonist compared to earth…

Many consumer packaged goods (CPG) companies think of innovation as a change in the shape or design of their packaging or new formulations. Gatorade has reinvigorated their brand with the introduction of the smart sports bottle.

ZIP’s passion is to create compelling products, services, and experiences to improve people’s lives. Our challenge for the New Year is "How might we use design to create impact and inspire change?".

While at IDEO, Leon Segal PhD., my esteemed colleague and now partner in Innovationship, came up with the saying that “Innovation begins with an eye”.