Many consumer packaged goods (CPG) companies think of innovation as a change in the shape or design of their packaging or new formulations. Gatorade has reinvigorated their brand with the introduction of the smart sports bottle.
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ZIP interns Nicholas Steigmann and Maiya Jensen won this year’s Stanford Center on Longevity Design Challenge’s coveted $10K first prize, competing against design teams from 31 universities and 11 countries.
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