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    <loc>https://www.zipinnovations.com/zip-insights/the-carbon-arc-furnace-and-the-spark-of-creativity</loc>
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    <lastmod>2025-11-10</lastmod>
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      <image:title>Insights - The Carbon Arc Furnace and the Spark of Creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zipinnovations.com/zip-insights/ai-human-centered-design</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - AI + Human Centered Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zipinnovations.com/zip-insights/its-never-too-early-to-invest-in-your-organizations-culture-of-innovation</loc>
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      <image:title>Insights - It's Never too Early to Invest in Your Culture of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/25fa96ed-6b04-46c0-9ff0-fc6c9eb06a4b/people_bus_2500w+edited+final.png</image:loc>
      <image:title>Insights - It's Never too Early to Invest in Your Culture of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zipinnovations.com/zip-insights/progress-to-peril-the-unintended-consequences-of-innovation</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Progress to Peril… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zipinnovations.com/zip-insights/effective-leadership-in-times-of-uncertainty-embrace-ambiguity-acgcl</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Embrace Ambiguity!</image:title>
      <image:caption>Photo Credit: Michael Karcz</image:caption>
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    <loc>https://www.zipinnovations.com/zip-insights/is-your-tap-water-safe-to-drink-byyma</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Is your tap water safe to drink?</image:title>
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    <loc>https://www.zipinnovations.com/zip-insights/earth-day-2020-nhbay</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Earth Day 2020</image:title>
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    <loc>https://www.zipinnovations.com/zip-insights/zip-interns-win-stanford-design-challenge-s6zrb</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - ZIP Interns win Stanford Design Challenge!</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/great-example-of-user-centered-innovation-at-a-cpg-company-npmnk</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Great Example of User-centered Innovation at a CPG Company!</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/design-for-impact-cdcx9</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Design for Impact!</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/innovation-begins-with-an-eye-djjwm</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Innovation Begins with an Eye!</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/innovation-for-non-profit-organizations-gz338</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295016592-08VH0FBFZ4S9PZ4Y9RFO/image-asset.jpeg</image:loc>
      <image:title>Insights - Innovation for Non-profit Organizations</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/2013/12/11/belkin-thunderstorm-wins-best-of-show-for-2013-macworldiworl.html-lz9a7</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Belkin Thunderstorm wins Best of Show for 2013 Macworld/iWorld</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/2012/8/29/dropbox-as-effective-pdm-tool.html-z9p6x</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Dropbox as effective PDM tool</image:title>
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    <loc>https://www.zipinnovations.com/zip-insights/2011/4/25/kerathin-introduces-podiapro-for-clinical-trial.html-eeyrt</loc>
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      <image:title>Insights - Kerathin introduces PodiaPro for clinical trial</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/2010/10/7/innovation-is-a-full-contact-sport.html-lg4pw</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Innovation is a full-contact sport!</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/2010/9/20/zoli-buzz-b-nominated-for-kindjugend-innovation-award.html-lx84d</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Zoli buzz b. nominated for Kind+Jugend Innovation Award</image:title>
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    <loc>https://www.zipinnovations.com/zip-insights/2010/8/9/bittel-uno-media-wins-best-in-show.html-dyjnt</loc>
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    <lastmod>2024-10-08</lastmod>
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      <image:title>Insights - Bittel UNO Media wins "Best in Show"</image:title>
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    <loc>https://www.zipinnovations.com/zip-insights/category/Product+Innovation</loc>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/category/Innovation+Process</loc>
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  <url>
    <loc>https://www.zipinnovations.com/zip-insights/category/Design+Awards</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/innovation</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/Covid-19</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/nature</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/rapid+prototyping</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/change</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/Mobility</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/coronavirus</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/Design+Challenge</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/Longevity</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/SPAN</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/sustainability</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/social+entrepreneurism</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/Stanford+Center</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/idea+generation</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/human+centered+design</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/design</loc>
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    <loc>https://www.zipinnovations.com/zip-insights/tag/Aging</loc>
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    <loc>https://www.zipinnovations.com/team</loc>
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    <lastmod>2022-03-31</lastmod>
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      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/6172f867-d233-4d51-a8e9-da45e11a3eaf/Team+Compilation+2022.png</image:loc>
      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294958776-FIBIFLBC7MUJQGIO5DG9/Lawrence_Shubert.jpg</image:loc>
      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/6172f867-d233-4d51-a8e9-da45e11a3eaf/Team+Compilation+2022.png</image:loc>
      <image:title>Team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647045506526-HESXZNUAKLXMM5GOCPX8/typo-background.jpg</image:loc>
      <image:title>Team</image:title>
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  <url>
    <loc>https://www.zipinnovations.com/strategy-alt-1</loc>
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    <lastmod>2025-03-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008717-HPC33SMBSQ6N0FM6O02G/belkin-thunderstorm-handheld-theater.jpg</image:loc>
      <image:title>Product Development b - Belkin Thunderstorm Handheld Home Theater iPad Dock</image:title>
      <image:caption>The Belkin Thunderstorm Handheld Home Theater is an integrated full-range portable speaker system and dock for the iPad. ZIP worked closely with Audify acoustic experts and electrical engineers to refine the industrial design and develop the mechanical engineering for the product. ZIP also provided manufacturing support during tooling development and pilot production. Thunderstorm won Best of Show at 2013 MacWorld/iWorld.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008754-1O5FOOETN66O6FYBRGAF/Cropped-zoli.jpg</image:loc>
      <image:title>Product Development b - Zoli "buzz b." nail trimmer</image:title>
      <image:caption>Buzz b. is a safe and gentle nail trimmer for infants and toddlers with a patented filing action. Lawrence Shubert invented the concept and proved out initial feasibility while at IDEO. ZIP Innovations completed the engineering and manufacturing and partnered with juvenile company Zoli to market and launch the product. The product was won several design and innovation awards in the juvenile industry including Kind+Jugend Innovation Award nominee 2010, BPA BANTA Safety Award 2013, and Befe Award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008781-6M9D8GKHISLYSOWKC69Y/io5_wht_3qtr_vertical_back_small.jpg</image:loc>
      <image:title>Product Development b - West280 iOpener Case for iPhone 5</image:title>
      <image:caption>iOpener is an iPhone case with an integrated bottle opener. ZIP developed the case for the iPhone 5 with a new sliding mechanism that was backwards compatible with previous version of the product. The sliding bottle opener blade moves easily with a thumb or finger and holds in the open and closed position to optimize ease of use as both a sleek iPhone case and stealthy bottle opener. Cheers...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008733-YBWIPOHVEAV1HBHJ9KD8/Bittel_08A+_3D-06+copy.jpg</image:loc>
      <image:title>Product Development b - Bittel UNO Media</image:title>
      <image:caption>The UNO Media is the world's first full featured hospitality phone with an integrated alarm clock/radio and iPod/audio dock. ZIP Innovations worked with Studio Back to develop the industrial design of the entire UNO product line. The UNO Media won Best in Show and Best New Technology Product at the 2009 International Hospitality Show in New York.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008740-DUYN678LOIESCQ67XX1T/XTENT+copy.jpg</image:loc>
      <image:title>Product Development b - XTENT Stent Delivery System</image:title>
      <image:caption>XTENT's Stent Delivery System comprises a control handle and catheter to place customizable drug-eluting stents for the treatment of coronary artery disease. ZIP Innovations worked with LoewCo to design the catheter control handle to optimize ergonomics, safety and ease of use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008761-OORQRS8HMTZLRKV2FODB/modo-copy.jpg</image:loc>
      <image:title>Product Development b - Scout Electromedia Modo</image:title>
      <image:caption>Modo is a wireless hand-held device that provides up-to-date entertainment information for young urban adults. Lawrence Shubert led IDEO's team of human factors specialists, designers and engineers to create a compelling user experience in a compact and style-driven form factor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008748-BJ3B2W2643FYP3DIK2G6/Cyranose_320-_3-copy.jpg</image:loc>
      <image:title>Product Development b - Cyrano Sciences Portable Odor Detector</image:title>
      <image:caption>The Cyrano 320 Portable Odor Detector is the first portable hand-held odor detection system for mobile professionals that quickly analyzes and identifies chemical imprints for medical diagnostics, hazardous spill detection and food spoilage. Lawrence Shubert directed the IDEO development team and managed the client relationship. The robust and easy-to-use device won an ID Magazine Design Distinction award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008792-XZMBC2IEDY6JVBJIPE2M/Pepsi_vending-copy.jpg</image:loc>
      <image:title>Product Development b - Pepsi High-Visibility Vendor</image:title>
      <image:caption>The Pepsi High-Visibility Vendor incorporates the product visibility of retail cooler into a secure and improved beverage vending machine. Lawrence Shubert led IDEO's team of human-factors specialists, industrial and interaction designers and engineers in conjunction with a vending machine manufacture to create a replacement door for an existing product platform. The design featured life-size select buttons to make it easy for consumers to identify beverages and a central interaction panel to purchase and retrieve the drinks. Security was enhanced through a centralized vault and keyless entry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008726-P27U3FD8CZJVAD1AZKA0/Kodak_closeup_s+copy.jpg</image:loc>
      <image:title>Product Development b - Kodak Digital Camera Interface</image:title>
      <image:caption>This digital camera interface was developed as part of a strategic program to explore the future of digital imaging. Lawrence Shubert led IDEO's team of designers, engineers and innovation strategists to develop a wide range of products and services based on digital imaging technology that leveraged Kodak's brand and core company attributes. This interface was incorporated into Kodak's DC210 digital camera. The interface won a Bronze IDEA and a Hanover iF award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008805-VPJBYZC87EUSVFX6T54D/Pacemaker-copy.jpg</image:loc>
      <image:title>Product Development b - Medtronic Dual Chamber Temporary Pacemaker</image:title>
      <image:caption>The Medtronic 5388 Dual Chamber Temporary Pacemaker is a more advanced version of the single chamber product that allows for more sophisticated pacing management and treatments for cardiac patients. Lawrence Shubert led the same IDEO team that developed the single chamber device to create a state-of-the-art clinical medical device with many advanced features that was safe, intuitive and easy to use. The 5348/5388 product family won Medical Design Excellence and Hanover iF awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008799-1RFESXQ5IWS56D2C2MDE/Pacemaker_2-copy.jpg</image:loc>
      <image:title>Product Development b - Medtronic Single-Chamber Temporary Pacemaker</image:title>
      <image:caption>The Medtronic 5348 Single-Chamber Temporary Pacemaker is used in clinical settings before and after heart-related procedures to help manage cardiac pacing. Lawrence Shubert led a team of IDEO human factors specialists, industrial and interaction designers, and engineers to create a high quality medical device that stands up to the rigorous demands of a clinical environment. Safety, ease of use and durability were paramount to the success of the product. The device won Medical Design Excellence and Hanover iF awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008711-ORK7MI6QHERWNX5AC0F4/Unix1-copy.jpg</image:loc>
      <image:title>Product Development b - UNEX ProSet Telephone Headset</image:title>
      <image:caption>The UNEX ProSet Telephone Headset was designed to optimize fit, comfort and audio quality for all day use in call-center environments. Lawrence Shubert led IDEO's team of human factors specialists, industrial designer and engineers to develop the industry's first user-customizable headset that could easily be configured to fit over-the-ear or over-the-head on either side of the head. The product was selected to be part of the Mutant Materials in Contemporary Design exhibit at the Museum of Modern Art in New York.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008767-OTG80IXAQJMSBOC1Y8H3/Philips_roller3+copy.jpg</image:loc>
      <image:title>Product Development b - Philips Kid's Roller Controller</image:title>
      <image:caption>The Kid's Roller Controller was the first computer input device aimed specifically at children. The large roller ball and playful buttons allowed children with a wide range of dexterity to control cursor movement and action on a screen in a fun and engaging manner. Lawrence Shubert led IDEO's team in partnership with Children's Television Workshop to create several experiential prototypes for testing and pre-production design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626295008696-6XG8ABIRK40WDEOXI211/Zip-Innovations-sketch-3.jpg</image:loc>
      <image:title>Product Development b</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/optimize-user-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/12571f89-69cf-41dd-ab3c-e200958e3808/ZIP+3+circles_2022_text.png</image:loc>
      <image:title>Optimize user Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/12571f89-69cf-41dd-ab3c-e200958e3808/ZIP+3+circles_2022_text.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647047732399-F4L1A6CRU7CYE6FZ5Z45/typo-background.jpg</image:loc>
      <image:title>Optimize user Experience</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/blaze-a-new-trail</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/c58cc1af-14a9-497c-b74c-d0d0f558f718/ZIP+Innovation+Process+Diagram_2022.png</image:loc>
      <image:title>Blaze a new trail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/c58cc1af-14a9-497c-b74c-d0d0f558f718/ZIP+Innovation+Process+Diagram_2022.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647047732399-F4L1A6CRU7CYE6FZ5Z45/typo-background.jpg</image:loc>
      <image:title>Blaze a new trail</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/build-innovation-capabilities</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/e34d058c-c705-45d9-94f6-294080155faa/Impact+Framework.png</image:loc>
      <image:title>Build innovation capabilities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/e34d058c-c705-45d9-94f6-294080155faa/Impact+Framework.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647047732399-F4L1A6CRU7CYE6FZ5Z45/typo-background.jpg</image:loc>
      <image:title>Build innovation capabilities</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/what-we-do-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647049412245-63ZMBRZI47U8ZLOPQ34Y/dk-forest-direction.jpg</image:loc>
      <image:title>What we do (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/what-we-do-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647049412245-63ZMBRZI47U8ZLOPQ34Y/dk-forest-direction.jpg</image:loc>
      <image:title>What we do (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/what-we-do-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647049412245-63ZMBRZI47U8ZLOPQ34Y/dk-forest-direction.jpg</image:loc>
      <image:title>What we do (Copy)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/overview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1647049412245-63ZMBRZI47U8ZLOPQ34Y/dk-forest-direction.jpg</image:loc>
      <image:title>Overview</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/innovation-campfire</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294958776-FIBIFLBC7MUJQGIO5DG9/Lawrence_Shubert.jpg</image:loc>
      <image:title>Innovation Campfire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/326697c6-e377-4d3a-be5f-87fe00068a05/bethany-legg-75nbwHfDsnY-unsplash.jpg</image:loc>
      <image:title>Innovation Campfire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/fd60894c-ff44-4168-8e20-9ba4562332da/kendall-ruth-AijuW-HlE30-unsplash.jpg</image:loc>
      <image:title>Innovation Campfire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/fd60894c-ff44-4168-8e20-9ba4562332da/kendall-ruth-AijuW-HlE30-unsplash.jpg</image:loc>
      <image:title>Innovation Campfire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/326697c6-e377-4d3a-be5f-87fe00068a05/bethany-legg-75nbwHfDsnY-unsplash.jpg</image:loc>
      <image:title>Innovation Campfire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294958776-FIBIFLBC7MUJQGIO5DG9/Lawrence_Shubert.jpg</image:loc>
      <image:title>Innovation Campfire - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1691023780519-YAEBM2K6I158S0DE33VD/r-d-smith-xGtkdXvt4k8-unsplash.jpg</image:loc>
      <image:title>Innovation Campfire</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/campfire-registration</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/7bc1871e-8d3e-4b85-830e-d55050c95e07/r-d-smith-xGtkdXvt4k8-unsplash.jpg</image:loc>
      <image:title>Campfire registration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/7bc1871e-8d3e-4b85-830e-d55050c95e07/r-d-smith-xGtkdXvt4k8-unsplash.jpg</image:loc>
      <image:title>Campfire registration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/fitstand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/31307509-3379-4f9c-99a4-921ee393345b/Product+Shot+w_patent.png</image:loc>
      <image:title>Fit Stand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/31307509-3379-4f9c-99a4-921ee393345b/Product+Shot+w_patent.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/a69d2088-334b-4848-bfec-a7308ad14ef9/360+Mobility.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/714e65b1-58f1-4709-a960-54ad18648aef/exercise-sequence.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1a9cfbff-3b74-44b4-b322-f319ff0008d8/up-down-sequence+%281%29.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/79f664f7-d344-44cf-9b5f-1b2046abe8a8/Janice-quote_700.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/08a3c22c-c435-4cf3-a110-cfca1e2b39a8/June-quote_700.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/90325c51-5299-4d4e-944b-d68d13779f1b/Mark-quote_700.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/4b22e565-45f3-4519-b333-f434b2040a74/Zita-quote_700.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/mobilix-challenge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/zip-innovation-experience</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518660424-C8XELI51WEYCYP0XM5Q8/Kerathin.png</image:loc>
      <image:title>Zip Innovation Experience - Kerathin PodiaPro Nail Care</image:title>
      <image:caption>Kerathin is start-up medical device company focused on innovative tools for safe and effective nail and callous care for clinicians and consumers. ZIP worked with Studio Backs to develop a conceptual model for a podiaPRO cordless unit to compliment Kerathin’s existing corded product for healthcare professionals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646520074144-GDS8Q5KJRFUB7JD8MWND/Cubist2.png</image:loc>
      <image:title>Zip Innovation Experience - Hand Hygiene in Acute Healthcare Environments</image:title>
      <image:caption>ZIP worked with an interdisciplinary team of clinicians, microbiologists, technology experts and  business strategists at Cubist Pharmaceuticals to explore ways to reduce the incurrence of hospital acquired infections. The primary focus was creating new methods of hand hygiene to foster improved compliance through supportive technologies and natural workflow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518655162-FYFNBG59WJGI7K2788IS/Bittel.png</image:loc>
      <image:title>Zip Innovation Experience - Bittel UNO Media</image:title>
      <image:caption>The UNO Media is the world's first full featured hospitality phone with an integrated alarm clock/radio and iPod/audio dock. ZIP Innovations worked with Studio Back to develop the industrial design of the entire UNO product line. The UNO Media won Best in Show and Best New Technology Product at the 2009 International Hospitality Show in New York.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518657317-T2WEP9MXYM8PULBH0685/Cyranose.png</image:loc>
      <image:title>Zip Innovation Experience - Cyrano Sciences Portable Odor Detector</image:title>
      <image:caption>The Cyrano 320 Portable Odor Detector is the first portable hand-held odor detection system for mobile professionals that quickly analyzes and identifies chemical imprints for medical diagnostics, hazardous spill detection and food spoilage. Lawrence Shubert directed the IDEO development team and managed the client relationship. The robust and easy-to-use device won an ID Magazine Design Distinction award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518657702-JW2D47X2CTZCEIG9TW1I/Fitstand2.png</image:loc>
      <image:title>Zip Innovation Experience - FitStand 360 | Mobility Tool</image:title>
      <image:caption>ZIP cofounded Mobilix Inc. to create meaningful products that enable independent living and a better quality of life as we age. The company’s first product, FitStand 360, is a stable and portable structure that helps people remain active and mobile in order to reduce the risk of falling with tailored exercise and to improve fall recovery. The experience has been optimized to be dignifying, easy, and safe to use while providing peace of mind for both users and caregivers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518658304-JLODBOQBZKBU6TGJYFU0/Freal.png</image:loc>
      <image:title>Zip Innovation Experience - f'real! Foods Design Language</image:title>
      <image:caption>f'real! Foods makes premium frozen blended drinks and associated blending equipment. While at f'real. Lawrence Shubert developed a strategic product platform around a core blending technology, and led a design language program working with Studio Backs to envision the next-generation product line to optimize user experience and enhanced company brand in a range of retail, commercial and vending environments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518654349-ZO0NT3HX63OFUT8E2EPV/Abyss.png</image:loc>
      <image:title>Zip Innovation Experience - "The Abyss" Special Effects</image:title>
      <image:caption>Edge Innovations and IDEO created 1/4 scale radio-controlled submersibles for dynamic special effects scenes on James Cameron's film "The Abyss". Lawrence Shubert worked as a special effects engineer to create a modular crash bar system that deformed in scale and quickly interchanged for multiple takes. He also maintained the vehicles on location and was the radio-control pilot for the Cab submersible during filming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518659946-8PI373A5FD960BDMD3X8/Kenworth1.png</image:loc>
      <image:title>Zip Innovation Experience - Kenworth Next-Generation Sleeper</image:title>
      <image:caption>ZIP worked with Kenworth to explore the next-generation sleeper environment for long-haul truckers. ZIP's team of researchers, designers and technologists developed a highly integrated truck cab, and optimized working and living environments to improve the overall driver experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646596841928-2HQQM3VUYUIHAQ71OXV8/ImpactZone.png</image:loc>
      <image:title>Zip Innovation Experience - ImpactZone | STEM Toy Concept</image:title>
      <image:caption>ZIP worked with inventor Rob Silfvast and designer Bill Scott to develop a functional prototype system to demonstrate the play experience of the ImpactZone. The toy enables kids to experiment with high speed collisions in a safe manner without making a mess and then review and share the action in slow motion.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518661659-4VDFSG74KITABP5SXKYX/Kerathin2.png</image:loc>
      <image:title>Zip Innovation Experience - Kerathin Clinical Podiatry Tool</image:title>
      <image:caption>Kerathin is start-up medical device company focused on innovative tools for safe and effective nail and callous care for clinicians and consumers. Leveraging ZIP intellectual property, ZIP quickly and cost-effectively developed this initial nail care tool for healthcare professionals to use in clinical trials and secure company financing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518662693-H8DQNAO2ETRQ5XS3OT9V/Kodak+UI.png</image:loc>
      <image:title>Zip Innovation Experience - Kodak Digital Camera Interface</image:title>
      <image:caption>This digital camera interface was developed as part of a strategic program to explore the future of digital imaging. Lawrence Shubert led IDEO's team of designers, engineers and innovation strategists to develop a wide range of products and services based on digital imaging technology that leveraged Kodak's brand and core company attributes. This interface was incorporated into Kodak's DC210 digital camera. The interface won a Bronze IDEA and a Hanover iF award.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518664936-Q8W7JTXZQ0FQ4LNAEO5W/Kodak.png</image:loc>
      <image:title>Zip Innovation Experience - Kodak Digital Imaging Strategy</image:title>
      <image:caption>Kodak engaged IDEO to explore the future of digital imaging at a time when the first consumer digital camera appeared on the market. Lawrence Shubert led IDEO's team of researchers, designers, technologists and strategists to create a wide range of digital imaging products and services that leveraged the unique properties of the new digital technology and Kodak's strong brand in film- based imaging. The solution enabled users to capture, manage, display and share images easily in a compelling manner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518667020-5SK50HVQATACV3C8WBAV/Modo.png</image:loc>
      <image:title>Zip Innovation Experience - Scout Electromedia Modo</image:title>
      <image:caption>Modo is a wireless hand-held device that provides up-to-date entertainment information for young urban adults. Lawrence Shubert led IDEO's team of human factors specialists, designers and engineers to create a compelling user experience in a compact and style-driven form factor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518668688-12D0IA0PCGTBRF63XZCF/Pepsi.png</image:loc>
      <image:title>Zip Innovation Experience - Pepsi High-Visibility Vendor</image:title>
      <image:caption>The Pepsi High-Visibility Vendor incorporates the product visibility of retail cooler into a secure and improved beverage vending machine. Lawrence Shubert led IDEO's team of human-factors specialists, industrial and interaction designers and engineers in conjunction with a vending machine manufacture to create a replacement door for an existing product platform. The design featured life-size select buttons to make it easy for consumers to identify beverages and a central interaction panel to purchase and retrieve the drinks. Security was enhanced through a centralized vault and keyless entry.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518670871-4GB7G1TIL3OA5IR1AJ2W/Standard+Graphene.png</image:loc>
      <image:title>Zip Innovation Experience - Home Water Filtration Feasibility Study</image:title>
      <image:caption>ZIP worked with a leading graphene manufacturer to explore the feasibility of entering the home water filtration market. The study explored four primary areas: water quality and distribution in the US, human needs and desires, technological advances and market overview. The study resulted in key challenges and opportunities for developing a home water filtration product that incorporated the company’s graphene based filter media.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518673803-552V2WQONFHWVK0MBX9Y/Xtent.png</image:loc>
      <image:title>Zip Innovation Experience - XTENT Stent Delivery System</image:title>
      <image:caption>XTENT's Stent Delivery System comprises a control handle and catheter to place customizable drug-eluting stents for the treatment of coronary artery disease. ZIP Innovations worked with LoewCo to design the catheter control handle to optimize ergonomics, safety and ease of use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518672632-M9MDDPBQMS3ZBDLN120I/Supercuts.png</image:loc>
      <image:title>Zip Innovation Experience - Supercuts Personal Care Experience</image:title>
      <image:caption>Supercuts engaged IDEO to explore ways to improve the hair-cutting experience from both the customer's and the stylist's perspective. Lawrence Shubert led IDEO's team of design researchers, designers and engineers to identify opportunities and then to invent a line of professional care tools for stylists that optimized efficiency and quality of haircuts while significantly improving ergonomics, quality and safety.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518675838-B2Q1QWIEF5TOTO8EUUFL/Zoli.png</image:loc>
      <image:title>Zip Innovation Experience - Zoli "buzz b." nail trimmer</image:title>
      <image:caption>Buzz b. is a safe and gentle nail trimmer for infants and toddlers with a patented filing action. Lawrence Shubert invented the concept and proved out initial feasibility while at IDEO. ZIP Innovations completed the engineering and manufacturing and partnered with juvenile company Zoli to market and launch the product. The product was won several design and innovation awards in the juvenile industry including Kind+Jugend Innovation Award nominee 2010, BPA BANTA Safety Award 2013, and Befe Award.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646768056393-DBQQ0PONVQ5WDTWOSB8Y/Throne.jpg</image:loc>
      <image:title>Zip Innovation Experience - Throne | Self Contained Restroom Service</image:title>
      <image:caption>ZIP worked with architect Jacques Vrignon to conceptualize a self-contained restroom service aimed at gig economy workers. The service offers clean, safe and reliable restroom facilities that easily integrate into a user’s workflow for a pleasant and efficient experience.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518670159-F5MM5GG9WXITL2K20GD4/Roller+Controller.png</image:loc>
      <image:title>Zip Innovation Experience - Philips Kid's Roller Controller</image:title>
      <image:caption>The Kid's Roller Controller was the first computer input device aimed specifically at children. The large roller ball and playful buttons allowed children with a wide range of dexterity to control cursor movement and action on a screen in a fun and engaging manner. Lawrence Shubert led IDEO's team in partnership with Children's Television Workshop to create several experiential prototypes for testing and pre-production design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646522484590-QKOKV773GP47XZBMWXTG/Gibson.png</image:loc>
      <image:title>Zip Innovation Experience - Gibson Audio Concept</image:title>
      <image:caption>ZIP worked with Gibson’s innovation lab and Studio Bachs to visualize a new speaker concept that could be customized with a range of finishes and include wall and floor mount options.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518675487-VE2Q089F4PY0LU57O0O6/Unex.png</image:loc>
      <image:title>Zip Innovation Experience - UNEX ProSet Telephone Headset</image:title>
      <image:caption>The UNEX ProSet Telephone Headset was designed to optimize fit, comfort and audio quality for all day use in call-center environments. Lawrence Shubert led IDEO's team of human factors specialists, industrial designer and engineers to develop the industry's first user-customizable headset that could easily be configured to fit over-the-ear or over-the-head on either side of the head. The product was selected to be part of the Mutant Materials in Contemporary Design exhibit at the Museum of Modern Art in New York.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646524011064-QQDUMAVNOU7HOK2MXX4V/Belkin1.png</image:loc>
      <image:title>Zip Innovation Experience - Belkin Thunderstorm Handheld Home Theater iPad Dock</image:title>
      <image:caption>The Belkin Thunderstorm Handheld Home Theater is an integrated full-range portable speaker system and dock for the iPad. ZIP worked closely with Audify acoustic experts and electrical engineers to refine the industrial design and develop the mechanical engineering for the product. ZIP also provided manufacturing support during tooling development and pilot production. Thunderstorm won Best of Show at 2013 MacWorld/iWorld.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646527460601-7KEE6KIXU4XSYOAJMT3R/Medtronic.png</image:loc>
      <image:title>Zip Innovation Experience - Medtronic Temporary Pacemaker Family</image:title>
      <image:caption>The Medtronic Single and Dual Chamber Temporary Pacemakers are used in clinical settings before and after heart-related procedures to help manage and treat cardiac pacing. Lawrence Shubert led a team of IDEO human factors specialists, industrial and interaction designers, and engineers to create a pair of high quality medical devices that stand up to the rigorous demands of a clinical environment. Safety, ease of use and durability were paramount to the success of the products. The product family won Medical Design Excellence and Hanover iF awards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646518659830-I4PM280YOLNYK3VFPALC/Kenworth2.png</image:loc>
      <image:title>Zip Innovation Experience - Kenworth Integrated Cab Concept</image:title>
      <image:caption>As part of an exploration into the next generation sleeper environment for long haul truckers, ZIP worked with architect Chris Deam to developed a highly integrated environment to optimize a drivers live, work and drive experience. The final concept offered significantly more storage and work space as well as flow and movement throughout the environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646695123388-87N71SFK5BW3GXNJPW7H/IZ+app3.png</image:loc>
      <image:title>Zip Innovation Experience - ImpactZone | User App Concept</image:title>
      <image:caption>As part of the ImpactZone play experience, ZIP developed an app concept that enhances physical play by allowing users to control and capture impact footage through a smart phone and then review in slow motion, edit and share with friends.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646695156599-TBHWZ76ZJ3WRXORW4OET/Span.png</image:loc>
      <image:title>Zip Innovation Experience - Span | Mobility Concept for Aging Population</image:title>
      <image:caption>Lawrence and ZIP Associate Schirin Lucie Richter mentored CCA design students Nick Stegmann and Maya Jensen through a human-centered design internship focused on aging and mobility. Nick and Maya performed significant design research and identified a number of unmet needs for getting down to and back up from the ground. Their final concept won the Stanford Center on Longevity’s annual design competition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646695535591-AI9IIQUUIW73DBBWMYJG/Mobilix+website.png</image:loc>
      <image:title>Zip Innovation Experience - Mobilix Website</image:title>
      <image:caption>ZIP worked with Creative Octane to develop a new website for Mobilix that highlights the company’s first product FitStand. The website describes the challenges an aging population faces in mobility and offers a solution in a clear and compelling manner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646695893784-QUCJXUS6KJ5FKWQ8SHHV/Clorox.png</image:loc>
      <image:title>Zip Innovation Experience - Clorox | Healthcare-Associated Infection Prevention</image:title>
      <image:caption>ZIP worked with an innovation team at Clorox to explore opportunities in hospital environments to help fight the spread of Healthcare-Associated infections (HAIs). ZIP used a human-centered design research process to identify new opportunities and innovative solutions beyond Clorox’s core business of wipes and disinfecting sprays, with a focus on preventing human error.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1646766742397-DWXQGG40DAFSRTLUKMLN/Resonate.png</image:loc>
      <image:title>Zip Innovation Experience - Resonate | Immersive Entertainment Experience</image:title>
      <image:caption>ZIP worked with fellow Innovationship partner Leon Segal, to explore the human desirability and technical feasibility of an immersive and interactive entertainment experience happening simultaneously in various geographical locations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/zip-innovation-services-original</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294964078-428Q4EY7E2BJUKI0JDRL/image-asset.jpeg</image:loc>
      <image:title>Zip Innovation Services</image:title>
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      <image:title>Zip Innovation Services</image:title>
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      <image:title>Zip Innovation Services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294941620-Q55VAT3EME4Q19EMDH29/Zip+Innovation+diagram.jpg</image:loc>
      <image:title>Zip Innovation Services</image:title>
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  </url>
  <url>
    <loc>https://www.zipinnovations.com/innovation-strategy/strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991496-QY5H1YUMED97QBELITFW/f%27REAL+copy.jpg</image:loc>
      <image:title>Strategy gallery - f'real Foods Design Language (Copy)</image:title>
      <image:caption>f'real Foods Design Language f'real. Foods makes premium frozen blended drinks and associated blending equipment. While at f'real. Lawrence Shubert developed a strategic product platform around a core blending technology, and led a design language program working with Studio Backs to envision the next-generation product line to optimize user experience and enhanced company brand in a range of retail, commercial and vending environments.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991539-P47UOKGZORODEWO861AB/kenworth+copy.jpg</image:loc>
      <image:title>Strategy gallery - Kenworth Next-Generation Sleeper (Copy)</image:title>
      <image:caption>Kenworth Next-Generation Sleeper ZIP worked with Kenworth to explore the next-generation sleeper environment for long-haul truckers. ZIP's team of researchers, designers and technologists developed a highly integrated truck cab, and an improved working and sleeping environment that resulted in dramatic increase in space efficiency and functionality. Increased usable floor area over 25% while doubling storage volume and adding over 3X more live/work surfaces.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991502-MLWRISXFQVGN8G84IYKA/Pico+copy.jpg</image:loc>
      <image:title>Strategy gallery - PicoCricket Test and Manufacturing Strategy (Copy)</image:title>
      <image:caption>PicoCricket Test and Manufacturing Strategy The Playful Invention Company (Pico) is an educational toy company that developed the PicoCricket smart construction kit. PicoCricket consists of a controller and a set of interactive modules like switches, sensors and motors that can impart behavioral qualities to creative building projects. The system was developed by Smart Design. ZIP researched toy safety testing and compliance, and developed a low volume pilot manufacturing strategy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991507-TY1GRO0NKS6BE5C3QCQ3/Supercuts_2-copy.jpg</image:loc>
      <image:title>Strategy gallery - Supercuts Personal Care Experience (Copy)</image:title>
      <image:caption>Supercuts Personal Care Experience Supercuts engaged IDEO to explore ways to improve the hair-cutting experience from both the customer's and the stylist's perspective. Lawrence Shubert led IDEO's team of design researchers, designers and engineers to identify opportunities and then to invent a line of professional care tools for stylists that optimized efficiency and quality of haircuts while significantly improving ergonomics, quality and safety.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991513-P7F5GUWB7PVLCF3NUBV2/abyssflatbed.jpg</image:loc>
      <image:title>Strategy gallery - "The Abyss" Special Effects (Copy)</image:title>
      <image:caption>"The Abyss" Special Effects Edge Innovations and IDEO created 1/4 scale radio-controlled submersibles for dynamic special effects scenes on James Cameron's film "The Abyss". Lawrence Shubert worked as a special effects engineer to create a modular crash bar system that deformed in scale and quickly interchanged for multiple takes. He also maintained the vehicles on location and was the radio-control pilot for the Cab submersible during filming.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991520-0OJYO7J172V045YCJ5XP/systemdiag+copy+2.jpg</image:loc>
      <image:title>Strategy gallery - nTAG Feasibility Study (Copy)</image:title>
      <image:caption>nTAG Feasibility Study nTAG developed the world's first interactive name badge that enabled professional networking and data gathering at conferences and large events. ZIP developed the next generation product architecture, performed technical due diligence and crafted a complete project development plan for the design and implementation on the next generation product system. The results of the study were used to secure Series A venture capital funding.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ef4a9d44a7d9115e318d97/1626294991532-63GXGRV4Z67EP7CVR3CB/kodak_innovation.jpg</image:loc>
      <image:title>Strategy gallery - Kodak Digital Imaging Strategy (Copy)</image:title>
      <image:caption>Kodak Digital Imaging Strategy Kodak engaged IDEO to explore the future of digital imaging at a time when the first consumer digital camera appeared on the market. Lawrence Shubert led IDEO's team of researchers, designers, technologists and strategists to create a wide range of digital imaging products and services that leveraged the unique properties of the new digital technology and Kodak's strong brand in film- based imaging. The solution enabled users to capture, manage, display and share images easily in a compelling manner.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.zipinnovations.com/zip</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-01</lastmod>
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