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Product Innovation

Great Example of User-centered Innovation at a CPG Company!

Great Example of User-centered Innovation at a CPG Company!

Many consumer packaged goods (CPG) companies think of innovation as a change in the shape or design of their packaging or new formulations. Gatorade has reinvigorated their brand with the introduction of the smart sports bottle.

ZIP Interns win Stanford Design Challenge!

ZIP Interns win Stanford Design Challenge!

ZIP interns Nicholas Steigmann and Maiya Jensen won this year’s Stanford Center on Longevity Design Challenge’s coveted $10K first prize, competing against design teams from 31 universities and 11 countries.