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I have worked with numerous companies who say that they want innovation, but what they are really asking for is an improvement on their current product or service offering. I liken this product refinement process to a well executed relay race, where true innovation is more similar to a rugby match. Innovation is an intense, exciting and demanding activity that requires commitment, perseverance and teamwork. The process is fluid yet often chaotic and full of unexpected twists and turns. It requires complete support from the highest levels of management and thrives in an environment where experimentation, risk-taking, learning and iteration are rewarded and valued.

The biggest challenge companies face is how to foster this exploratory journey while effectively running their day-to-day business. ZIP offers a range of services to help companies strike this critical balance. As Steve Jobs noted, "Innovation distinguishes between a leader and a follower." What does your company want to do?