Great Example of User-centered Innovation at a CPG Company!

Great Example of User-centered Innovation at a CPG Company!

Many consumer packaged goods (CPG) companies think of innovation as a change in the shape or design of their packaging or new formulations. Gatorade has reinvigorated their brand with the introduction of the smart sports bottle.

Design for Impact!

Design for Impact!

ZIP’s passion is to create compelling products, services, and experiences to improve people’s lives. Our challenge for the New Year is "How might we use design to create impact and inspire change?".

ZIP Interns win Stanford Design Challenge!

ZIP Interns win Stanford Design Challenge!

ZIP interns Nicholas Steigmann and Maiya Jensen won this year’s Stanford Center on Longevity Design Challenge’s coveted $10K first prize, competing against design teams from 31 universities and 11 countries.

Innovation for Non-profit Organizations

Innovation for Non-profit Organizations

Perhaps more than most organizations, NPOs need to embrace innovation and design thinking methodologies to better meet the needs of the people they support.