Over the past 25 years, Lawrence Shubert has worked on a wide range of products and strategic projects in consumer, professional and commercial markets both at IDEO and with his associates since starting ZIP. He has developed award-winning products from handheld and wearable devices to large industrial equipment, and explored strategic opportunities in digital imaging, office furniture and environments, automobiles and lifestyles, personal care services and tools, internet services, food equipment, financial services and long-haul trucking.

His clients have included such industry leaders as Medtronic, Kodak, BMW, Samsung, Supercuts, Pepsi, Apple, Snap-on, Kenworth, and the Bill and Melissa Gates Foundation, as well as a number of start-ups in the medical, dental services, telecommunications, computer, energy conservation, toy, social networking and food industries.